Company Boasts Moldy Hamburger

#. Company Boasts Moldy Hamburger

 

Ordinarily, advertisements try to make their products attractive.

However, one company recently tried a very different approach.

Burger King is a global fast-food restaurant chain.

Its new ad shows a disgusting version of the company's signature hamburger, the Whopper.

In it, the burger is seen decomposing for 30 days.

By the end, the product is covered in mold.

Burger King said it wanted to prove that its hamburgers were made with natural ingredients.

If the burgers had contained many unnatural preservatives, they would not have become so moldy, the company argued.

The advertisement gained a great amount of attention on social media in the United States.

Some people complimented the marketing campaign for its "refreshing" approach to the topic.

Others, however, said the unappetizing burger simply turned them off.

 

• boast boʊst 뽐내다, 자랑하다 / 흔히 못마땅함 뽐냄, 자랑

• moldy móuldi 곰팡이가 핀, 곰팡내 나는, 케케묵은

• disgust dɪsˈɡʌst 혐오감, 역겨움 / 혐오감을 유발하다, 역겹게 만들다 disgusting dɪsˈɡʌstɪŋ 역겨운, 구역질 나는 (=revolting)

• decompose |diːkəm│poʊz 분해[부패]되다 (=decay, rot) , 분해하다

• by the end 말 까지 , 결국에는 by the end of the year 연말까지

• unnatural ʌnˈnætʃrəl 비정상적인, 이상한, 인공의

• preservative prɪ|│zɜːrvətɪv 방부제 preservation |prezər│veɪʃn 보존[보호/유지]

• unappetizing ʌnˈæpɪtaɪzɪŋ 맛없는, 입맛 떨어지게 하는 (↔appetizing)

• turn off 신경을 끊다[더 이상 귀를 기울이지/생각하지 않다]