Company Behind BTS Praised in U.S.

#. Company Behind BTS Praised in U.S.

 

Fast Company is a business magazine in the United States.

In March, it released a list of the world's 50 most innovative companies in 2020.

The Korean company Big Hit Entertainment was ranked fourth on the list.

It was only ranked behind such major global corporations as Snap, Microsoft, and Tesla.

Founded by Bang Si-hyuk, Big Hit Entertainment manages the K-pop boy band BTS.

In the past several years, the seven-member group has become a global phenomenon.

Fast Company praised Big Hit Entertainment for successfully developing BTS overseas.

It also said this success was partly due to lucrative business decisions made by the Korean agency.

For example, Bit Hit Entertainment was praised for developing social and commercial apps.

The apps allow the boy band and its agency to easily connect to BTS fans worldwide.

---

phenomenon fə|nɑːmɪnən 1.현상   2.경이로운 사람

lucrative ˈluːkrətɪv 수익성이 좋은 a lucrative business/contract/market